Shaving gels, creams and lotions
Shaving gels, creams and lotions normally come in a tub or tube and is generally of a lower viscosity than soap, and has flow characteristics. There are many variants in this class, some lathers, some not, some are applied by brush others by hand, some has an oil base, others are synthetic, there are also some natural ones with various ingredients to preserve the contents and achieve the desired consistency of the product.
Make yourself aware of the application and ingredients of the various products on offer, and experiment to find the way in which any specific product best slot into your grooming routine.