Less is better seems to be a trend that is on the up. If you are looking for a soap made of less synthetic chemicals and more natural ingredients, this one is for you. With coconut being the main ingredient, this soap is as mild as it gets, the charcoal adds a bit of cleaning power and the lemongrass the zing. It lathers very well and last surprisingly long for such a soft bar. The charcoal component gives the lather a grey blue tint, and might have you thinking that you stepped into the movie 'Avatar', but wash away merrily, the charcoal does the job and rinses easily. Easy, simple, effective, try it!