Axe is a pretty well know brand in SA, that being said, I have never seen their shaving cream offered locally in the retail sector where their other products are fairly abundant, their fragrances are pretty modern and have a wide appeal, so I presume they would have developed this product in a smilar fashion. The cream was designed for all skin types, and is similarly easy to use as other shaving creams in tubes; apply to the face, lather up with a warm, wet brush, shave, and rinse.
The tube contains 78 grams worth of product.
Ingredients; Water, Lauric acid, Palmitic acid, Glycerin, Stearic acid, Potassium hydroxide, Laureth-23, Perfume, Polyethylene glycol, Cetyl alcohol, Sodium laureth sulphate, Titanium dioxide, Sodium hydroxide, BHT, Menthol, CI 1914, Propyl paraben, Disodium edta, Methyl paraben